We are witnessing significant growth in the field of menopause treatment, and it appears that the numbers are increasing exponentially, thus demonstrating the importance of this branch within the field of women’s health. New businesses and platforms are developing and we are eager to introduce them to the people who need to know who they are. In today’s episode of the Busine$$ of the V we are looking at Khyria, a brand-new support solution for women who are entering or experiencing both perimenopause or menopause symptoms. This platform helps women develop healthier habits, track their progress, and achieve long-term health as they enter the best years of their lives.

Rachel and Dr. Dweck had an opportunity to speak with Dr. Diana Bitner, one of Khyria’s founders and a devoted woman who truly cares about improving the quality-of-life for women everywhere. As an experienced OB-GYN clinician, Dr. Bitner spent many years learning through her practice what women needed during this very pivotal time in their life stage and decided to provide them with all-in-one digital health companion that will help women empower themselves and their bodies during midlife and beyond. She has been shaking up the world of women’s health for decades, and Khyria aims to enhance female potential and improve women’s lives along with their impact across the world. If you want to learn more, press play and enjoy the lively discussion between these three guardians of women’s health!

You can subscribe or listen to previous episodes of the Busine$$ of the V podcast by clicking here.


  • Meet Dr. Diana Bitner, co-founder of Khyria, who is taking a novel approach to menopause.
  • In Greek, Khyria means ‘female almighty’, and this pretty much describes Dr. Bitner and her team.
  • Khyria is a digital health program that helps women feel better as they age, and it offers a variety of benefits that set it apart from other platforms.
  • Dr. Dweck is interested in how the data retrieved from this platform is integrated into our daily lives.
  • According to Dr. Bitner, until recently, women had to rely on what their physicians knew about menopause, and they rarely had the time to become experts in the field.
  • The main goal is for the consumer to become an informed consumer, allowing them to make better health-related decisions.
  • As Rachel has observed, there are a number of doctors who have made the effort to become educated about menopause, which raises the question: Why do they do that?
  • From Dr. Dweck’s point of view, your practice ages with you, and when you get to the perimenopausal and menopausal populations, you have to learn on the job.
  • Dr. Bitner’s was frustrated when she couldn’t answer some of her patients’ questions, so she decided to learn more about different ways we can help women feel better.
  • Dr. Dweck is curious about what distinguishes Khyria from so many other menopausal platforms.
  • Unlike other platforms, Khyria provides a comprehensive list of possible menopausal symptoms, as well as a seven-question scale that allows users to quickly define their symptoms.
  • Rachel shifts the focus to the business side of the story, asking how money is made through this platform.
  • One of Dr. Bitner’s main goals is to reduce the total cost of care for women and to take care of them in all ways.
  • Dr. Dweck finds it difficult to label different stages of menopause and perimenopause because the entire process is one long continuum, so she wants to hear Dr. Bitner’s thoughts on this.
  • Since menopausal symptoms often catch women off guard and they don’t know what’s going on, it’s critical to help them connect the dots and identify the true causes.
  • Dr. Dweck is genuinely curious about what inspired Dr. Bitner to branch out from seeing patients all day and broaden her horizons.
  • Dr. Bitner states that what motivates her is the desire to help as many women as she possibly can.
  • HOT FLASH: According to the AARP, only 20% of OB-GYN residency programs in the US offer any training in menopause.


“Khyria is a system that allows women to track their symptoms to understand why they feel what they feel.” (Dr. Bitner)

“We want to make the consumer an informed consumer.” (Dr. Bitner)

“Before you get to the informed consumer, you have to have informed doctors. So both of you, my esteemed co-host and our guest today, have taken the liberty and made the effort to get more educated around menopause and menopause treatment.” (Rachel)

“What happens in your practice as an OB-GYN is that your practice kind of ages with you a little bit.” (Dr. Dweck)

“My patients were asking me questions I didn’t know how to answer. I always joke that docs feel really uncomfortable if they can’t answer questions. We like to fix stuff for people.” (Dr. Bitner)

“I went to my first women’s health meeting in 2003 and I was just blown away by what I learned, and I couldn’t unknow it. I couldn’t unsee it.” (Dr. Bitner)

“We are huge fans of all the people building businesses in the menopause space. As far as we’re concerned, all the conversation just helps women altogether.” (Rachel)

“We really believe that as women feel better and know their habits, it will help make a more engaged, healthy workforce.” (Dr. Bitner)

“We know that there are 60 million women in menopause. We know that 6,000 a day enter menopause. We know that the women who are symptomatic and seeking care spend on average $2,000 a year on direct costs.” (Dr. Bitner)

“I want to mention something that has always sort of struck me as a practitioner, and that is the stages of menopause or perimenopause. It really is such a continuum and I find it a little confusing to put things in boxes when really it’s one long continuum.” (Dr. Dweck)

“Wherever women are in this continuum, they can be empowered and they can be these informed consumers to then decide whether the lifestyle is enough for them or they want to add a therapeutic such as hormone replacement therapy.” (Dr. Bitner)

“We hear even more about not just reducing the suffering, but increasing real experiences in the workplace – productivity, ability to progress, reduced turnover, reduced absenteeism – and we’ve obviously just now started to hear about companies who added menopause to the list of women’s concerns.” (Rachel)

“Ten percent of women leave the workforce during menopause, when they’re at the peak of their ability to perform. I don’t know about you guys, but I feel I’m ready to take on the world and I’m 56.” (Dr. Bitner)

“As a mentor taught me, if you take care of patients, money will follow.” (Dr. Bitner)


Website: www.khyria.com

Dr. Bitner @LinkedIn


Website: www.businessofthev.com

Twitter : @businessofthev

Instagram : @businessofthev

Subscribe to our Youtube channel : Business of the V – YouTube

Dr. Alyssa Dweck: https://drdweck.com

Rachel Braun Scherl: Home – Rachel Braun Scherl

Comments (2)
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