So many of us have spent years trying to figure out the riddle of our skin. On this episode of Busine$$ of the V, Dr. Dweck and Rachel welcome someone who is helping us to figure it all out by connecting the dots – starting with the many hormones at play. Learn why Allie Eagan’s career trajectory made her uniquely positioned to launch Veracity Skincare,  a personalized skin suite of testing and products like none other on the market today.

Based in scientific data, Veracity’s advanced formulations deliver clean beauty products designed to optimize each individual’s unique biochemistry. As Founder & CEO, Allie’s vision embraces a theme that comes up regularly on the podcast: The interconnectivity of factors that impact our overall health. Veracity is built on the understanding that skin problems are often a symptom of deeper systemic issues, which for women are frequently hormonally-related.

Veracity was conceived as a horizontal platform that approaches skin wellness from many angles: hormonal testing, education and superior products developed to the highest standards – vegan, cruelty-free and not tested on animals. Veracity rejects the endocrine-disrupting chemicals used in the manufacturing of cosmetics of all types because the company’s No. 1 commitment is to providing skincare that is hormonally safe for all life stages.

Instead of relying on “skin types” or generic quizzes, Veracity offers a way to determine your skincare routine through a simple at-home hormone test that gathers data about the state of your skin and with recommended products targeted specifically for each individual. Going one step further, Veracity also donates a portion of every Skin + Health Test to independent women’s hormonal health research projects – to help develop better answers faster – as well as contributing 10% of every merch sale to the Black Women’s Health Imperative for the equal treatment of women of color in the healthcare system.

As Dr. Dweck sums up: Veracity is providing health, medicine and beauty – all in one! To learn more about your unique biochemistry, check out Veracity’s Skin + Health Test here.

You can subscribe or listen to previous episodes of the Busine$$ of the V podcast by clicking here.

HOT FLASH: The skin is the largest organ in the body and did you know that sex can actually make it glow? That’s because sexual activity stimulates blood flow and sends it racing to the surface!


  • Dr. Dweck and Rachel start off with an overview of hormones and their interplay with our skin – the largest organ in the body.
  • Allie shares the personal story that inspired her vision for Veracity, a skin care niche that she felt was missing in an otherwise saturated market.
  • About biochemical testing and the personal health insights it yields about our hormonal makeup. The five on which Veracity’s at-home test focuses: Estrogen, Progesterone, Testosterone, DHEA and Cortisol + Ph balance.
  • What do clients receive with Veracity’s individualized report?
    • Personalized recommendations based on conditions indicated.
    • Empowerment from new insight into hormone levels and ways to rebalance based on science rather than guesswork.
    • Suggestions for specific supplements and diet/lifestyle modifications.
  • Veracity differentiator: Priority is placed on incorporating only “clean” ingredients that are not known hormone disruptors (of which there are thousands).
  • All about hyper-pigmentation: Veracity offers an enormously effective product with clinical lab results slated for release in the coming months.
  • Personalized medicine – something Dr. Dweck believes is tremendously promising – enables doctors to do what Allie’s company is about: Look at the very specific physiological and environmental conditions affecting individual patients.
  • Does Allie find much push-back in terms of price point? Not when consumers are educated to the cost of regulatory requirements and related expenses. She believes that testing prices will come down over time.
  • Veracity’s philosophy revolves around giving people the tools they need to make the right decisions. As a result, education and providing as much access as possible to unbiased research is central to the company’s mission.
  • Health care, skin care, hormones? Which bucket do investors put Veracity in? Allie is pleased that the company has received support from across sectors.
  • Veracity is built around a deep understanding that so many aspects of women’s health are interconnected – and the role that “clean” products has to play in keeping us safe.
  • What’s next for Veracity? More skin care products on the horizon – enhanced with copious amounts of fascinating data being provided through customer feedback.

Quotes from the Allie Egan Interview:

(02:30) – “It’s so important to notice that the balance of estrogen, progesterone and testosterone are what are most important.” (Dr. Dweck)

(06:33) – “If I had known four years earlier that I had a thyroid issue, I don’t think I would have had to go through what I had to on the fertility side.”

(09:32) – “The cool thing about hormones and hormonal health is that they’re your body’s hormonal messengers.”

(14:21) – “Just as you shouldn’t be drinking from a plastic water bottle all the time, if you can avoid plastics in your skin care … you’re giving your body a chance to re-balance itself.”

(18:10) – “There are so many gynecologic issues that have dermatologic findings.” (Dr. Dweck)

(21:31) – “If you think about the amount your spending every year potentially on skincare, that’s a huge issue … so for $149 (to purchase a test) you are really making an investment in yourself and the power and confidence in knowing you’re making the right decisions.”

(25:13) – “We don’t want to be in just one silo … Our vision is to create a horizontal platform around hormonal health and personalized data, products and services.”

(26:45) – “One of the things that’s so interesting that has become a theme in everything we talk about on the Busine$$ of the V is how interconnected everything is.” (Rachel)

(27:22) – “Every woman knows that hormones influence their skin. They see it on their face every month … Our job is to help educate them on what those changes actually mean.” 

(28:24) – “What we want to do is really help people make the connection between the products you use and how that affects your hormonal health and safety.”

About Allie Egan

Allie began her career investing in consumer and beauty brands at L Catterton and backs healthcare businesses as a venture partner at Meridian Street Capital. Before founding Veracity, she was CEO of the fashion brand Cynthia Rowley and led the product, ecommerce, and digital marketing teams at Estee Lauder’s top brands, including La Mer, Clinique, and Origins. Allie is a graduate of the University of Virginia and holds an MBA with high distinction from Harvard Business School.



Allie @LinkedIn


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