Creating the #1 Women’s Telehealth Company in the US with Monica Cepak of Wisp

Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

This is Episode #115 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Monica Cepak, CEO of Wisp. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!

---

Watch the episode here

Listen to the podcast here

Creating the #1 Women’s Telehealth Company in the US with Monica Cepak of Wisp

Imagine if you could always count on your meds via same-day pickup or free home delivery. You can, thanks to this week’s guest, Monica Cepak. She’s the CEO of Wisp, the largest women's telehealth company in the US, serving over 1.5 million patients across all 50 states. Hear how Wisp delivers prescriptions within hours, how the company balances cost & quality, how leadership has stayed disciplined with its spend, and how they use patient feedback for healthcare product innovation, while simultaneously building an integrated healthcare ecosystem.

This episode covers everything from how asynchronous telemedicine platforms deliver fast, clinically sound care to how cash-pay models, regulatory structures, and disciplined growth strategies are reshaping access to women’s health. Here’s a small sample of what you’ll hear in this episode:

• How does asynchronous telemedicine maintain clinical safeguards?

• What role does the corporate practice of medicine play in telehealth?

• Can cash-pay models expand access while lowering costs?

• How has Wisp grown profitably with disciplined capital use?

• Why is speed to market critical in women’s health innovation?

Tune in to this episode to learn how Monica Cepak at Wisp is building meaningful solutions in women’s healthcare.

Show Notes

• Creating the #1 Women’s Telehealth Company in the US with Monica Cepak of Wisp

• [01:27] Welcome to Business of the V

• [02:10] Learn more about Monica Cepak, Wisp, and Wisp LinkedIn

• [02:31] Monica Cepak on Wisp’s mission, scale, and national footprint

• [03:02] Same-day treatment for common vaginal and urinary infections 

• [03:31] Why speed matters when treating UTIs and acute conditions

• [04:01] Clinical concerns around self-diagnosis and misuse of antibiotics

• [04:29] How Wisp’s asynchronous questionnaire-based consults work

• [05:23] Integrating diagnostics, lab testing, and in-home phlebotomy

• [05:51] Managing recurrent UTIs and antibiotic resistance safeguards

• [06:20] Explaining the corporate practice of medicine

• [06:50] Legal separation between care delivery and business operations

• [08:50] How Wisp decides which conditions to treat via telehealth

• [09:12] Expanding into menopause, migraine, and weight management care

• [10:10] Cash-pay economics versus copays and insurance-based care

• [12:27] Capital efficiency, profitability, and disciplined growth

• [13:59] Bold, unapologetic marketing in a censored women’s health category

• [15:56] Speed, SLAs, and 24/7 provider availability

• [17:49] Provider satisfaction and sustainable clinical workloads

• [18:39] Today’s Hot Flash and other stats from Mastermind Behavior

• [19:27] Why weight management is part of women’s health, not a standalone trend

• [20:50] Developing patient-driven products like topical spironolactone

• [23:13] Speed to market as a competitive advantage in women’s health

• [25:08] Closing thoughts on bridging access gaps in women’s healthcare

• [26:19] Subscribe to Business of the V and learn more at BusinessOfTheV.com 

What is Business of the V?

Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

Who are Dr. Alyssa Dweck & Rachel Braun Scherl?

Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.

Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!